Some of the most rewarding work at T-Mobile was in giving back to the community without a focus on profit. These projects were almost always tight-turn, and saw the team become motivated to a different level in order to make the work matter.
A seemingly small effort, our periodic disaster donation messaging was often accompanied by public address messaging for T-Mobile customers and first responders.
Feeding America was a longtime partner, starting with T-Mobile CEO John Legere’s Slow Cooker cookbook.
This is my favorite example of our team taking a very dry bureaucratic PSA and turning it into a highly-accessible guide. This treatment was so well received, that it was used as the template for all Area Code updates moving forward.
Caleb Long | Copy + Storytelling 