T-Mobile “Sidekicks”

One of my favorite projects ever at T-Mobile, the “Sidekicks” landing page was an elaborate April Fool’s joke; a prank aimed at the throngs in the Twitterverse clamoring for a reincarnation of their beloved Sidekick phone. Remember the Sidekick? That horizontally sliding, million-keyed gadget equipped by text-and-drive types everywhere? Well, we pretended its successor was a “smart shoe”. All the copy is mine, largely uncontested—as I said, I loved this project. Miraculously, the page is still live, here.