I was tapped to lead a team of writers and co-lead a team of designers in a multi-week concepting exercise culminating in a stakeholder presentation and buy off on creative options. I was on point from initial messaging, to ideation with copy and design–through authoring and testing.
I ran the concepting first with writers only and, after growing and culling lists of ideas with the help of our creative director–I had them flesh out their respective options into a “look book” which was then polished by design and eventually became the material for our final stakeholder review.
