I was fortunate to help support this exciting, multi-channel campaign as principle copy lead–creating many of the slides for creative direction, presenting my direction, revisiting my direction assigned writers and editing/proofreading their work from R1 to delivery.
This campaign’s assets were designed to cover the customer journey through Reach, Attract and Convert. Asset types covered a wide range of paid medial, paid social, video and even eBooks and webinars.
Juggling stakeholder messaging, platform and design constraints–all while getting creative buyoff from our CD and ACD–helping produce a unified suite of assets such as this campaign delivered was an incredible amount of hard, rewarding work.
Additional campaign assets:
